Facebook as a Monument

It’s HUGE! Almost everyone I know is on it! (Except my mom.)


I once wrote a post about how organizations go through a series of changes. These are not my original ideas. They come from a guy named Floyd McClung. Anyway, Here are the steps:

1. It begins with a Man on a Mission.

2. It gains a following and excitement creates a Movement with momentum.

3. As the kinks are worked out, rules begin to govern the infrastructure and it becomes an efficient Machine.

4. In time, it becomes a Monument. People have particular expectations and the organization can’t deviate from it very far before they begin to lose patrons. The Monument becomes trapped between patron expectations and innovation. They usually begin protecting themselves from extinction by leaning in the direction of their patrons and will ultimately die. Their patrons will either move to another organization or die themselves.

Facebook seems to be making more Monument-type decisions. It’s my very uninformed opinion, (I certainly could be wrong.) but they seem to be out of the “innovation business” and instead are stealing Google+ innovations. (Circles, Hangouts, etc.) I also recently got a message saying they would no longer allow my blog to be converted into a Facebook note. These kinds of decisions look a lot like “Monument” decisions. It’s all about protecting their market share and hindering collaborative work because they want all the market. Like I said, I could be wrong, but it just looks and feels that way to me.

Interestingly, if enough others “feel” this way (whether it’s true or not), it could cause them to lose their market. I’m not planning on leaving facebook, but it’ not ’cause I like what they do – it’s cause they already have my network of people. It’s also interesting to note that once an organization is a Monument, it’s really only a matter of time before they die as well. I wonder what will capture the new market? Will Google+ step in or will there something even better around the corner?

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