Persuasion

I love it when someone can convey a message with nothing but questions. Here’s a blog from seth godin that does just that:


Persuade
How do I persuade you?

Do I show you a powerpoint filled with bullets?
Or give you a spirited sales pitch while looking you in the eye…

Perhaps I should send a very attractive salesperson.

Do I amplify my word of mouth and be sure you hear about my idea from three people you trust?
Do I minimize fear or maximize gain?

Are you best persuaded in a group, surrounded by your boss or your
employees or your family or people you trust? Will it matter if those
around you give me a standing ovation?

Can I persuade you over time, drip, drip, drip, or do you respond better if you feel an avalanche is coming?

Will you change your mind if I’m funny? Or if I scare you to pieces?

Perhaps there’s no way you’ll be persuaded. Perhaps nothing I can
say will make a difference. However, you’ve told yourself that before
and been wrong…

Will you buy if you get a discount? What if the price is high and going up tomorrow?

Do you want to be the first person to embrace an idea (or the last)?

Here’s the thing: unlike every other species, human beings make
decisions differently from one another. And the thing that persuades
you is unlikely to be the thing that persuades the next guy. Our
personal outlook is a lousy indicator of what works for anyone else.


It’s interesting to me that in the end, it all comes down to relationships. The best way to influence/persuade anyone, is to first understand that person and his/her needs, thoughts, & desires. Since each of us makes decisions differently, wouldn’t it make sense to figure that out before trying to influence them? Well, that is, if you have time to get to know them and the message/influence is important enough. Is the eternal message of Jesus as Lord important enough? Important enough to invest in getting to know others in such a way that we can persuade them?

Who will you get to know? How will you get to know them? Since no one cares what you know until they know you care, how will you love them? Care for them? Will that love and care be real or will it stop once the “project” is over and they have come to know Jesus?

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